Terminology

Understanding the following key terms will help you navigate and use the Communicate App more effectively. Each term represents a fundamental concept that is essential to managing your church communications. Plus, they all start with the letter "C" - your pastor would be so proud.

“Campaign”

A Campaign is a central theme or event around which your communications are organized. It serves as the overarching framework for all related communications, defining the time period, purpose, and target audience. For example, a campaign might be centered around an upcoming event like Easter, a special outreach initiative, or a recurring program such as a weekly service. In the Communicate App, each campaign is assigned a title, start and end dates, a category, and a color, which helps in organizing and managing related communications.

“Communication”

A Communication refers to an individual message or piece of content that is scheduled as part of a campaign. Communications are the specific emails, social media posts, text messages, pre-service slides, or other types of outreach that are used to convey the campaign’s message to the intended audience. Each communication is associated with a particular channel and can be scheduled on specific dates within the campaign’s timeline. Communications can be customized with copy, images, and other content to ensure they effectively deliver the campaign’s message.

“Channel”

A Channel is the medium through which your communications are delivered. Channels represent the different platforms or methods used to reach your audience, such as Email, Instagram, Facebook, Pre-Service Slides, or Text Messages. In the Communicate App, Channels are set up as rows in the Calendar view, allowing you to organize and schedule communications according to the medium they will be delivered through. Setting up Channels is one of the first steps in using the app, and they are essential for managing how and where your messages are communicated.

“Copy”

Copy refers to the text content of a communication. This is the actual wording used in your messages, whether it’s the body of an email, the caption of a social media post, or the script for a video. In the Communicate App, copy can be created and stored at the campaign level, allowing you to draft and organize your messaging before applying it to individual communications. Copy can be tailored for different channels and audiences, with variations such as long-form copy for detailed emails or short-form copy for quick social media updates.

Additional Resources

For more detailed guidance, explore our Documentation. If you have further questions, reach out to us at [email protected].

Start organizing your communications more effectively today.