What to Do When No One Reads Your Church Newsletter (And How to Fix It)
You spend an hour crafting it. You proofread it three times. You format the links, add a catchy subject line, even throw in an emoji. And then?
Crickets.
No one opens your church newsletter. Or if they do, they skim the first line and archive it faster than you can say “Please scroll down.”
We’ve been there.
But before you swear off email forever (or start writing in all caps out of spite), take heart: there’s hope. And it doesn’t require a total overhaul—just a few strategic shifts.
Let’s talk about why your emails aren’t landing… and how to turn them into something people actually want to read.
First: Let’s Acknowledge the Pain
If your church newsletter feels like a waste of time, it might be because:
- It’s trying to say too much to too many people
- It sounds like a bulletin, not a human
- It gets sent sporadically—or 5 times a week (no in-between)
- It reads more like a reminder board than a message worth reading
And maybe, just maybe… your people have been trained to ignore it.
But we can untrain them.
Step 1: Change the Format (From Bulletin Board to Storytelling)
People don’t need another list of “What’s Happening at Church.”
They need a reason to care.
Start your email with a story, a real moment, or something that feels human:
✉️ “Before we dive into this week’s updates… did you hear about Mark from the 9AM service? He’s been serving in the parking lot for 12 years and just got baptized last weekend. The whole team cried. That’s what community looks like.”
Then pivot to your content. Lead with connection, not just information.
📌 Pro Tip: Make the first 2–3 lines of your email feel like something someone would share. That’s how you build open-rate trust.
Step 2: Segment Like a Shepherd
Stop sending everything to everyone.
Your high school parents don’t need details about the men’s retreat.
Your seniors probably don’t need reminders about the youth lock-in.
Your visitors definitely don’t want “Board Meeting Agenda: Q2 Edition.”
Use your email tool to segment your audience by interests, ministries, or demographics. Even basic filters can help:
- Parents of kids or students
- First-time guests
- Regular attenders
- Volunteers
Send relevant info, not all info.
Step 3: Simplify and Skimmify
Here’s a truth bomb: people skim. So make your emails skimmable.
Try this layout:
- Big headline (1 focus per email)
- Short paragraph (2–3 lines max)
- Clear CTA button (“Learn More,” “Sign Up Here,” “Read Full Story”)
- 2–3 quick links with bullet points at the bottom
Use spacing, bold text, and consistent layouts.
If it looks like a wall of words, it’s already lost.
Step 4: Send Less, Say More
Quality beats frequency every time.
Instead of sending 3 emails a week, consider:
- 1 strong weekly email (to your general list)
- 1 monthly ministry-specific update (to families, groups, or volunteers)
- Occasional one-off campaigns (for big Sundays or outreach events)
This rhythm builds trust. People start to expect your emails—and actually open them.
For deeper strategy tips, check out our full guide to church newsletter ideas.
Step 5: Make It a Two-Way Street
Want people to care about your emails? Make them feel like part of the conversation.
Try this:
- Add a short poll: “Which sermon series title do you like better?”
- Ask a question: “What’s one way you’ve seen God at work this week?”
- Invite stories: “Reply and tell us how small groups impacted your family this semester.”
You’re not just sending emails. You’re building relationship. So act like it.
Bonus Fixes: Small Tweaks That Pack a Punch
- ✅ Subject lines: Lead with value, not event names.
“3 Things You’ll Actually Care About This Week” > “Weekly Newsletter #41” - ✅ Sender name: Make it a person, not a department.
“Emily from Grace Church” > “[email protected]” - ✅ Mobile-friendly design: 60–80% of church emails are opened on phones. Keep it scrollable, tappable, readable.
TL;DR: If It Feels Like a Chore to Write, It Probably Feels Like a Chore to Read
Your church newsletter can be more than a digital bulletin.
It can be a rhythm that encourages, informs, and builds trust week after week.
But only if you treat it like a conversation—not a checklist.
Ready to Build a Better Newsletter Rhythm?
We created Communicate to help church teams—yes, even volunteer-run ones—plan, preview, and streamline messaging across email, social, and Sunday in one place.
It’s not just about sending emails. It’s about sending the right message to the right people at the right time.
Want to put this into action? Start planning your church communications with Communicate — the only church communications calendar built just for ministry teams.
