Church communication can feel like juggling flaming swords while riding a unicycle—on a Sunday morning. You’re trying to promote events, share important updates, post to social media, and make sure the pastor’s announcement actually gets said… all without dropping the ball (or your sanity).
Here’s the good news: most of the chaos is preventable.
And one of the simplest tools that can change everything?
A church communications calendar.
To be clear, we’re not talking about a public-facing calendar for your website or lobby screen. This is an internal planning calendar—just for you, your staff, and your team—to organize and execute your communication strategy across every channel, all year long.
Let’s break down why you need one, what it looks like, and how you can build one—whether you’re working with Google Sheets or ready for something more powerful.
Why a Church Communications Calendar Actually Matters
If you’ve ever scrambled to get a last-minute post on Instagram or forgot to include a big announcement in Sunday’s slides, you already know the pain of not having a plan.
A church communications calendar helps you:
- See everything in one place — events, series, campaigns, and channels
- Avoid last-minute scrambles — by planning weeks (or months) ahead
- Coordinate across teams — so worship, youth, and women’s ministry aren’t all announcing things on the same Sunday
- Stay consistent — across email, stage, social, and signage
In short: it helps you lead instead of react.
What It Looks Like: The Basic Calendar Layout
You don’t need fancy church communications software to start. The standard layout most churches use is simple and works well enough to get your team on the same page.
🧱 Structure:
- Left column = Your communication channels
(Email, Stage Announcements, Slides, Instagram, Facebook, Newsletter, Website, etc.) - Top row = Weeks of the year (or dates/months, depending on how you view it)
- Each cell = The key message, event, or series planned for that week
("Easter," "Women's Retreat," "Youth Hangout," etc.)
This view gives you a high-level snapshot of what’s going where, and when.
3 Ways to Build Your Communications Calendar
Depending on your style (and your budget), here are three ways you can put this into action:
1. Google Sheets: Practical & Flexible
Google Sheets is the go-to starting point for many churches. It’s free, shareable, and customizable. You can build your own layout with columns for each week and rows for each communication channel.
Pros:
- Easy to update
- Great for collaboration
- Accessible from anywhere
Cons:
- Not visual or design-friendly
- Can get messy as the year goes on
- No built-in reminders or tracking
Still, for many churches, this is the first step toward planning church communications more effectively.
2. Canva Templates: Polished & Printable
If you want something more visual (and maybe even pretty to look at during staff meetings), Canva has free calendar templates you can customize. You can design a calendar layout that matches your church branding, fill it out for the year, and download it as a PDF.
Pros:
- Looks great
- Easy to share as a PDF or printed copy
- Drag-and-drop simplicity
Cons:
- Static (you'll need to rebuild it next year)
- Not built for collaboration
- Not ideal for ongoing updates or changes
This method works well for presenting your church media strategy in a clean, professional way.
3. Communicate: Built to Flex, Streamline, and Scale
Look—Google Sheets and Canva get the job done. But let’s be honest: they have limits.
They’re static. They’re clunky. You’ll have to rebuild everything next year. And every time there’s a change (which there always is), you end up rewriting cells, resending files, or forgetting who has the latest version.
That’s where Communicate comes in.
It gives you a dynamic, smart calendar designed specifically for church communications. It flexes with you, grows with your ministry, and actually saves you time every week.
- Plan and preview announcements across all channels in one place
- Duplicate campaigns for recurring events
- Coordinate with your team in real-time
- Avoid the copy-paste chaos
In short: it’s not just a calendar—it’s a communication strategy hub built for the rhythm of church life.
Start Simple, Then Grow
You don’t have to build a perfect system overnight. Start with a spreadsheet. Try a Canva layout. Or jump straight into a tool made for the job.
But whatever you do, don’t try to run another ministry year without a church communications calendar.
It’s not just about staying organized. It’s about leading your people with clarity, intention, and grace.
Want to put this into action? Start planning your church communications with Communicate — the only church communications calendar built just for ministry teams.
