What is Copy?
Copy is the wording of your messages—email body, social caption, slide text, SMS, and so on.
In Communicate, you draft reusable copy on the campaign under Images & Content (Long Copy, Medium Copy, Short Copy), then pull or customize it on each communication under Content. Rich text (bold, italic, underline, lists, links) is supported; content is stored as HTML. Related but separate: Target Audience, Event Description, and Note (planning notes—not sendable copy). Full context: Content Management.
Plan: Copy editing on Essentials and Plus.
Roles: Edit campaign/communication copy with create/edit permission (Owners, Admins, Managers, Editors). Viewers can read. See User Permissions and Roles.
Why Does Copy Matter for Church Communications?
Clear copy clarifies the ask, stays consistent across channels, and saves time when Long/Medium/Short variants feed many communications from one campaign brief.
How Does Copy Work in Communicate?
Campaign (Images & Content)
- Long Copy / Medium Copy / Short Copy — rich text fields for length variants
- Useful pairing: longer for email detail, medium for social, short for text/slides (convention, not enforced)
Communication
- Edit Copy in the entry modal (placeholder Copy goes here...)
- Short / Medium / Long buttons pull from the campaign presets without changing the campaign originals
- Customized communication copy stays on that item
- Read view shows formatted rich text (links clickable)
Not copy: Header Note, Target Audience, and Event Description are other rich-text/planning fields—don’t confuse them with Long/Medium/Short Copy.
When Should You Use Copy?
Fill campaign Long/Medium/Short when several communications will share messaging. Customize per communication when the channel needs a tweak. Purely visual items may skip copy.
Related Terms
Frequently Asked Questions
Q: Can I reuse the same copy on many communications?
A: Yes—store it on the campaign, then use Short / Medium / Long (or paste) on each communication.
Q: What’s Long vs Medium vs Short?
A: Three length variants you define. Typical use: long for detailed email, medium for social, short for SMS or brief mentions—your choice.
Q: If I edit copy on a communication, does the campaign change?
A: No. Communication edits stay on that communication. Campaign fields change only when you edit them on the campaign page.
Q: Do I need copy on every communication?
A: Not if it’s image-only—but most sends need some text. Empty fields show Copy goes here... until you add content.
Q: Can I move copy to another campaign?
A: There’s no shared copy library. Duplicate the campaign (Essentials and Plus) or paste text into the new campaign’s copy fields. Templates (Plus) help schedule patterns, not a full copy DAM.
Q: How long should copy be?
A: Match the channel—email can run longer; social and text should stay short. Clarity beats length.