What is Content Management?
Content management is organizing the words and assets you reuse when planning church communications—copy, images, and related links—so the team stays consistent and spends less time hunting files.
In Communicate, that work happens mainly on the campaign page under Images & Content, then on each communication under Content. Campaign assets can feed many communications; each communication can also keep its own images and copy. See Campaigns and Communications.
Plan: Available on Essentials and Plus. Image uploads: 5MB on Essentials, 10MB on Plus. Formats commonly accepted: JPEG/JPG, PNG, GIF.
Roles: Editing campaign/communication content needs create/edit permission (Owners, Admins, Managers, Editors). Viewers can read. See User Permissions and Roles.
Why Does Content Management Matter for Church Communications?
Good content habits help you:
- Reuse Long/Medium/Short copy across channels
- Keep visuals aligned with the campaign
- Give the team one place for assets
- Separate planning Note from sendable Content / Copy
How Does Content Management Work in Communicate?
Campaign (Images & Content)
- Images — Upload; optionally tag by channel
- External Content — Shareable link (e.g. Drive / Dropbox)
- Long Copy / Medium Copy / Short Copy — Rich text (bold, italic, underline, lists, links); stored as HTML
Also useful on the campaign: Target Audience, Event Description, header Note (planning notes—not in PDF export).
Communication
- Content — Images (from campaign library or upload) and Copy
- Pull Short / Medium / Long from campaign presets without changing the campaign originals
- Note — Separate planning notes
- On Plus: comments and assignments for collaboration around the work
There isn’t a separate org-wide DAM—content lives per campaign (and on each communication).
When Should You Use Content Management?
Fill Images & Content when a campaign will reuse messaging or graphics. Keep standalones’ content on the communication itself when there’s no shared campaign brief.
Related Terms
Frequently Asked Questions
Q: Can I reuse content across campaigns?
A: Content isn’t a shared library between campaigns. Duplicate a campaign (Essentials and Plus) to carry content forward, or paste assets into the new campaign’s Images & Content.
Q: What image types and sizes?
A: Typically JPEG/JPG, PNG, GIF. Max 5MB Essentials / 10MB Plus per upload.
Q: If I edit campaign copy, do communications change?
A: Campaign fields update for the campaign. Copy already customized on a communication stays on that communication unless you pull or overwrite from the campaign presets again.
Q: How do I organize by channel?
A: Tag campaign Images by channel when helpful. Use Long/Medium/Short Copy for different lengths.
Q: What about Notes?
A: Note is in-app planning text (campaign or communication)—separate from sendable Copy / Content, and campaign notes aren’t in the PDF export.
Q: How much should I store on a campaign?
A: What you’ll actually reuse. Extra unused assets slow the team down.