What is a Campaign Brief?
A campaign brief is the shared plan for a campaign: who it’s for, what the event is, what messaging and assets you have, and when communications go out. It keeps the team aligned.
In Communicate, the Campaign page is that digital brief—details, event info, images and copy, Note, and the Communication Schedule. You don’t create a separate “brief” document; you fill the campaign page.
Plan & roles: The campaign page is on Essentials and Plus. Editing needs campaign edit permission (Owners, Admins, Managers, Editors). Viewers can open and read. Templates, assignments, and comments on the brief are Plus. Image uploads are 5MB on Essentials and 10MB on Plus. See User Permissions and Roles.
Why Does Campaign Brief Matter for Church Communications?
A clear brief helps you:
- Align the team on audience, event facts, and message
- Stay consistent across channels using shared Copy and images
- Plan the schedule from one Communication Schedule
- Share via PDF without hunting through emails
Without it, messaging drifts and details get lost between people.
How Does Campaign Brief Work in Communicate?
On the Campaign page:
Header — Color, title, Draft / Active, PDF, Note, Archive / Delete (when allowed). Optional multi-campus scope badge. On Plus: Assign: / Assigned: and campaign comments.
Campaign Details — Start Date / End Date, Category, Target Audience (rich text; reference only—doesn’t change scheduling rules).
Event Details — Event Start/End Date and Time, Event Description, optional Registration Link.
Images & Content — Images (optionally tagged by channel), External Content (shareable link), Long / Medium / Short Copy (rich text).
Communication Schedule — Drag channels to schedule; click items to edit. On Plus: Template → Template Preview → Apply; Alt/Ctrl-drag duplicate. See Communication Schedule.
Notes — Header Note opens the Notes modal (in-app only; not in PDF).
When Should You Use a Campaign Brief?
Use a filled-out campaign page for major events, sermon series, launches, and any work several people will touch. Small campaigns can stay light—title, dates, category, color, and a short schedule still count as a brief.
Related Terms
- Campaign · Communication Schedule · Copy
- Church Communication Strategy · Team Collaboration
- Campaigns — full page guide
Frequently Asked Questions
Q: Do I need a campaign brief for every campaign?
A: Not a formal write-up—but keeping details on the Campaign page (even briefly) helps consistency. Communicate uses that page as the brief.
Q: What should be included?
A: At minimum: title, dates, category, color. Add Target Audience, Event Details, images/Copy, schedule, and Note as needed. There isn’t a separate “goals” field—use Target Audience and Event Description for intent.
Q: Can I share the brief outside the app?
A: Yes—header PDF. App Notes are not included in the PDF.
Q: How detailed should it be?
A: Enough for alignment; skip empty sections you don’t need.
Q: Can I update it later?
A: Yes. Anyone with edit permission can change the Campaign page; teammates see updates in the app.
Q: How does it help collaboration?
A: One shared place for facts, copy, schedule—and on Plus, assignments and comments.