AI Writing · New in Plus
AI writing in your church’s voice.
Communicate helps church teams generate campaign and communication copy using their church’s voice, alongside the calendar where they plan their messages. AI writing is included with Plus.
14-day free trial. Choose Plus at sign-up to use AI writing during your trial.
- Included with Plus
- Two drafts every time
- Your team reviews and edits
What it writes
Drafts for campaigns and for individual messages.
AI writing in Communicate produces copy, the words your team shares in an email, post, text, slide, or announcement. It works from two things: your Church Voice and the details your team has already entered in Communicate.
Campaign copy writes the Long, Medium, and Short copy for a campaign, such as VBS, a sermon series, or a ministry initiative. The communications in that campaign can then pull from it.
Communication copy writes the wording for one message on one channel. Communicate has built-in guidance for texting, email, newsletters, Instagram, Facebook, X, TikTok, YouTube, your website, your church app, online ads, TV and lobby screens, pre-service slides, service announcements, podcasts, worship guides, and more. Custom channels get medium-length copy.
Every request returns two drafts, Option A and Option B, so your team can compare approaches before choosing one.
Church Voice
How your church’s voice gets into every draft.
Church Voice is a short description of how your church sounds. An Owner or Admin sets it up once in the Admin Console, and every draft uses it.
Voice & Tone
Describe how your church should sound in a few sentences: warm or formal, playful or plain. This part is required.
Language Guidelines
List words to avoid and what to say instead, like “Sanctuary” → “Worship Center.” You can also ban a word outright or name a term you always prefer.
Writing Examples
Optionally paste up to five emails, posts, or announcements that feel like your church. They guide the style; the text itself isn’t copied into drafts.
What happens when you save it
When you save Church Voice, Communicate turns it into a short internal profile of your tone, writing style, and word choices. Each time someone clicks Generate, that profile goes along with the campaign or communication details so the draft reflects both what you need to say and how your church says it. Communicate asks the AI to use the words you prefer and avoid the ones you’ve ruled out.
Church Voice only changes when an Owner or Admin edits it. If drafts keep missing the mark, add a Language Guideline or a better Writing Example instead of fixing the same thing every time.
A worked example
One VBS campaign, from campaign copy to an Instagram post.
Here’s how a fictional church, Grace Church, might use AI writing to promote Vacation Bible School.
Grace Church’s Church Voice
- Voice & Tone
- “Warm, clear, and encouraging. We sound like a neighbor inviting you over, not an organization making an announcement. Playful for kids’ events, never cheesy.”
- Language Guidelines
- “Kiddos” → “Kids” · “Sign up” → “Register”
- Writing Examples
- Last summer’s VBS email
The campaign
- Title
- VBS 2026: Camp Firelight
- Event Description
- Vacation Bible School for kids finishing Pre-K through 5th grade. June 15–19, 9am–noon. Games, music, crafts, and Bible stories. Free; registration closes June 8.
- Audience
- Families with young kids
- Campaign copy. On the campaign, click Generate. Grace Church picks Option A, and it fills the campaign’s Long, Medium, and Short copy.
- Communication copy. On the VBS Instagram post, click Generate beside Copy. The draft uses the campaign’s details and copy, written for Instagram, with light emojis and no hashtags.
- Refine. Not quite right? Type feedback like “More about bringing a friend” and click Regenerate.
Notice “Register” and “kids” in the drafts. Those come from Grace Church’s Language Guidelines.
Campaign copy
Generate campaign copy
Emojis: None · Hashtags: Off Adjust
Feedback (optional)
More about bringing a friendCommunication copy
Generate Instagram copy
Length: Standard · Emojis: Light · Hashtags: Off Adjust
Feedback (optional)
Less cheesyReview and editing
Your team stays in charge of every word.
AI writing gives your team a first draft. People decide what gets used and what gets shared.
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Choose your preferences
Pick Length (for communications), Emojis, and Hashtags, and add optional instructions. Nothing is written until you click Generate in the window.
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Compare and edit
Option A and Option B appear side by side. Edit either one right in the window before you choose.
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Regenerate with feedback
Type what to change in Feedback, like “Less cheesy,” and click Regenerate. Your original instructions still apply.
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Use it, review it, share it
Click Use option A or Use option B to fill your copy fields. AI can get dates, names, or details wrong, so review every draft, then share it through the tools you already use.
Availability
Included with Plus.
AI writing is part of the Plus plan: $69/month, or $690/year billed annually ($57.50/month). Plus also includes up to 5 team members, unlimited viewers, requests, assignments, Smart Templates, and multi-campus support. Essentials doesn’t include AI writing.
- Monthly allowance. Plus includes a monthly AI usage allowance for your church. Each Generate and each Church Voice save counts toward it, and it resets on the 1st of each month. AI generation isn’t unlimited.
- Who can generate. Owners, Admins, and Editors who can edit the campaign or communication. Managers and Viewers can’t generate.
- Turning it on. AI Features are off until an Owner or Admin turns them on and accepts the AI terms for your church. They can turn it off anytime.
- Trying it. Choose Plus when you start your 14-day free trial to use AI writing during the trial.
Trusted by church teams
How church teams plan with Communicate.
We can focus on one plan at a time while still seeing how everything connects. It’s all in one place instead of searching through spreadsheets.
Communicate has simplified our team’s processes, allowing us to focus on making sure every message is effectively being shared. Such a helpful tool to make our communication more strategic and organized!
With over 20 years in communications, I’ve used a lot of tools — but Communicate.app stands out for how easy it is to use. I can finally see everything the church is doing in one place — no more over-communicating in one area while under-communicating in another.
Our communications team has utilized this tool daily. It has become essential for our internal communication, managing the many moving pieces we oversee, and planning months in advance — we can’t imagine working without it.
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FAQ
Questions about AI writing.
Practical answers about what AI writing does, how it uses your Church Voice, and what’s included.
Can I generate church announcements with AI?
Yes. Open a communication on your service announcements, pre-service slides, or worship guide channel and click Generate beside Copy. You’ll get two drafts written for that channel in your Church Voice. You can also generate copy for email, social posts, texts, and other channels.
How does it use our church’s voice?
An Owner or Admin describes your Voice & Tone, adds optional Language Guidelines and Writing Examples, and saves. Communicate turns that into a short internal profile, and every draft uses it along with the campaign or communication details. The profile only changes when someone edits Church Voice.
Can I edit the generated copy?
Yes. You can edit either draft in the Generate window before choosing it, regenerate with feedback, and keep editing the copy after it’s applied. Always review drafts before sharing them, because AI can get dates, names, or details wrong.
Which plan includes AI writing?
Plus. It includes a monthly AI usage allowance that resets on the 1st of each month. Essentials doesn’t include AI writing. Compare plans.
Does Communicate send or publish the content?
No. Communicate helps your team plan, write, and coordinate communications. You send emails and publish posts through the tools you already use.
Can I try AI writing during the free trial?
Yes, if you choose Plus when you start your 14-day free trial. An Owner or Admin turns on AI Features and sets up Church Voice first.
What information is sent to AI providers?
Only when someone clicks Generate or saves Church Voice. Communicate sends your Church Voice profile, the campaign or communication details, and any instructions or feedback typed into the window. It doesn’t send team members’ names or emails, contact lists, billing information, or uploaded files. Please keep sensitive personal details, like prayer requests or pastoral care matters, out of anything you generate from. Read the AI section of our Privacy Policy.
Is our content used to train AI models?
Communicate doesn’t train any AI models on your church’s content, and we haven’t opted in to sharing data with our AI provider for training. See the details in our Privacy Policy.
Keep exploring
Copy in your church’s voice, right where you plan.
Start a 14-day free trial on Plus, set up your Church Voice, and generate your first campaign copy.
- Included with Plus
- 14-day free trial
- Cancel anytime