New in Plus · AI Copywriting
AI writes your church’s announcements, emails, and posts.
AI for church communications, inside the plan you already have. Enter the event details once, and AI writes the copy for each channel: short for a text, easy to read on a slide. It follows the tone and words your church sets, so it sounds like you. Pick one of two versions and change anything you want. Your team still sends and publishes.
14-day free trial. Choose Plus at sign-up so it can write your copy during your trial.
- Included with Plus
- Two versions every time
- Your team reviews and edits
What it writes
Campaign copy, then copy for any channel.
AI Copywriting is a Plus feature in Communicate that writes your church’s announcements, emails, texts, social posts, and service slides. It works from two things: how your church sounds, and the details your team has already entered in Communicate.
Campaign copy writes several versions of the same message on the campaign, such as VBS, a sermon series, or a ministry initiative. Those versions are the shared wording. Later emails, posts, slides, and announcements can use them, so the whole campaign stays on one message.
Communication copy writes the wording for one message on one channel, using that campaign when the message belongs to one. Communicate has built-in guidance for texting, email, newsletters, Instagram, Facebook, X, TikTok, YouTube, your website, your church app, online ads, TV and lobby screens, pre-service slides, service announcements, podcasts, worship guides, and more. A custom channel gets medium-length copy.
Every time, AI writes two versions, Option A and Option B, so you can pick the one you like.
Church Voice
How AI learns to sound like your church.
Church Voice is a short description of how your church sounds. An Owner or Admin sets it up once in the Admin Console, and AI uses it every time it writes.
Voice & Tone
Describe how your church should sound in a few sentences: warm or formal, playful or plain. This part is required.
Language Guidelines
List words to avoid and what to say instead, like “Sanctuary” → “Worship Center.” You can also ban a word outright or name a term you always prefer.
Writing Examples
Optionally paste up to five emails, posts, or announcements that feel like your church. They guide the style; AI doesn’t copy their text.
What happens when you save it
When you save Church Voice, Communicate turns it into a short internal profile of your tone, writing style, and word choices. Each time someone clicks Generate, that profile goes along with the campaign or communication details so the copy reflects both what you need to say and how your church says it. Communicate asks the AI to use the words you prefer and avoid the ones you’ve ruled out.
Church Voice only changes when an Owner or Admin edits it. If the copy keeps missing the mark, add a Language Guideline or a better Writing Example instead of fixing the same thing every time.
A worked example
One VBS campaign, from campaign copy to an Instagram post.
Here’s how a fictional church, Grace Church, might use it to write the copy for Vacation Bible School.
Grace Church’s Church Voice
- Voice & Tone
- “Warm, clear, and encouraging. We sound like a neighbor inviting you over, not an organization making an announcement. Playful for kids’ events, never cheesy.”
- Language Guidelines
- “Kiddos” → “Kids” · “Sign up” → “Register”
- Writing Examples
- Last summer’s VBS email
The campaign
- Title
- VBS 2026: Camp Firelight
- Event Description
- Vacation Bible School for kids finishing Pre-K through 5th grade. June 15–19, 9am–noon. Games, music, crafts, and Bible stories. Free; registration closes June 8.
- Audience
- Families with young kids
- Campaign copy. On the campaign, click Generate. Grace Church picks Option A, and it fills the campaign with versions of the same message the rest of the campaign can follow.
- Communication copy. On the VBS Instagram post, click Generate beside Copy. AI uses the campaign’s details and copy and writes for Instagram, with light emojis and no hashtags. From the same campaign, it can write the email, the text, the pre-service slide, and the stage announcement.
- Refine. Not quite right? Type feedback like “More about bringing a friend” and click Regenerate.
Notice “Register” and “kids” in the copy. Those come from Grace Church’s Language Guidelines.
Campaign copy
Generate campaign copy
Emojis: None · Hashtags: Off Adjust
Feedback (optional)
More about bringing a friendCommunication copy
Generate Instagram copy
Length: Standard · Emojis: Light · Hashtags: Off Adjust
Feedback (optional)
Less cheesyReview and editing
Your team stays in charge of every word.
AI writes the copy. You decide whether to use it as is, change it, or ask for another try.
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Choose your preferences
Pick Length (for communications), Emojis, and Hashtags, and add optional instructions. Nothing is written until you click Generate in the window.
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Compare and edit
Option A and Option B appear side by side. Edit either one right in the window before you choose.
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Regenerate with feedback
Type what to change in Feedback, like “Less cheesy,” and click Regenerate. Your original instructions still apply.
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Use it and check it
Click Use option A or Use option B to fill your copy fields. AI can get dates, names, or details wrong, so check the copy before anyone uses it.
Availability
Included with Plus.
AI Copywriting is part of the Plus plan: $69/month, or $690/year billed annually ($57.50/month). Plus also includes up to 5 team members, unlimited people who can view, ministry requests, assignments, Smart Templates, and multi-campus support. Essentials doesn’t include it.
- Monthly allowance. Plus includes a monthly usage allowance for your church. Each click of Generate and each Church Voice save counts toward it, and it resets on the 1st of each month. It can’t write an unlimited amount of copy.
- Who can generate. Owners, Admins, and Editors who can edit the campaign or communication. Managers and Viewers can’t generate.
- Turning it on. AI Features are off until an Owner or Admin turns them on and accepts the AI terms for your church. They can turn it off anytime.
- Trying it. Choose Plus when you start your 14-day free trial so it can write your copy during the trial.
Trusted by church teams
How church teams plan with Communicate.
With Communicate, everything is in one centralized place. It is like air traffic control for communications ministry. Communicate has made our communications ministry so much easier.
We can focus on one plan at a time while still seeing how everything connects. It’s all in one place instead of searching through spreadsheets.
Communicate has simplified our team’s processes, allowing us to focus on making sure every message is effectively being shared. Such a helpful tool to make our communication more strategic and organized!
With over 20 years in communications, I’ve used a lot of tools — but Communicate.app stands out for how easy it is to use. I can finally see everything the church is doing in one place — no more over-communicating in one area while under-communicating in another.
Our communications team has utilized this tool daily. It has become essential for our internal communication, managing the many moving pieces we oversee, and planning months in advance — we can’t imagine working without it.
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FAQ
Questions about AI Copywriting.
Practical answers about what it writes, how it uses your church’s voice, and what’s included.
What does AI for church communications do in Communicate?
It writes the announcements, emails, texts, social posts, and service slides your team has already planned, in your church’s voice. You get two versions, and a person edits them. Communicate does not send or publish anything.
What is AI Copywriting in Communicate?
AI Copywriting is a feature in Communicate, church communications planning software, that writes your church’s announcements, emails, texts, social posts, and service slides in your church’s voice. It writes two versions each time, and your team can edit either one. It’s included with the Plus plan, $69/month.
Can I generate church announcements with AI?
Yes. Open a communication on your service announcements, pre-service slides, or worship guide channel and click Generate beside Copy. AI writes two versions for that channel in your Church Voice. It also writes emails, social posts, texts, and copy for other channels.
Can AI write church Facebook and Instagram posts?
Yes. Open the Facebook or Instagram communication and click Generate beside Copy. You choose length, emojis, and hashtags, and AI writes two versions for that channel in your Church Voice. The same works for other social channels Communicate supports, including X, TikTok, and YouTube.
Can AI write church emails and text messages?
Yes. For an email or newsletter, AI writes longer copy. For a text, it keeps the copy short enough for texting. If the message belongs to a campaign, AI uses that campaign’s details and copy so it stays on the same message.
Can AI write campaign copy so every channel stays on message?
Yes. On a campaign, click Generate and AI writes several versions of the same message from the details already on the campaign, in your Church Voice. Communications under that campaign can use those versions, or AI can write the copy for one communication directly.
How does it use our church’s voice?
An Owner or Admin describes your Voice & Tone, adds optional Language Guidelines and Writing Examples, and saves. Communicate turns that into a short internal profile, and AI uses it every time it writes, along with the campaign or communication details. The profile only changes when someone edits Church Voice.
Can I edit the generated copy?
Yes. You can edit either version in the window before choosing it, type feedback and click Regenerate, and keep editing after it’s applied. AI can get dates, names, or details wrong, so check the copy before you use it.
Which plan includes AI Copywriting?
Plus. It includes a monthly usage allowance that resets on the 1st of each month. Essentials doesn’t include it. Compare plans.
Can our pastor approve the copy AI writes?
Yes. AI copy lives on the campaign and its communications, like anything else your team writes. Send the campaign for approval, and the person you pick, such as your executive pastor, reviews it and approves it.
Can it write copy during the free trial?
Yes, if you choose Plus when you start your 14-day free trial. An Owner or Admin turns on AI Features and sets up Church Voice first.
What information is sent to AI providers?
Only when someone clicks Generate or saves Church Voice. Communicate sends your Church Voice profile, the campaign or communication details, and any instructions or feedback typed into the window. It doesn’t send team members’ names or emails, contact lists, billing information, or uploaded files. Please keep sensitive personal details, like prayer requests or pastoral care matters, out of anything you generate from. Read the AI section of our Privacy Policy.
Is our content used to train AI models?
Communicate doesn’t train any AI models on your church’s content, and we haven’t opted in to sharing data with our AI provider for training. See the details in our Privacy Policy.
Keep exploring
Campaign copy and channel copy, in your church’s voice.
Start a 14-day free trial on Plus, set up your Church Voice, and generate campaign copy your emails, posts, slides, and announcements can follow.
- Included with Plus
- 14-day free trial
- Cancel anytime