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Glossary

Comprehensive glossary of church communications terminology. Learn key terms for campaigns, communications, channels, and more in the Communicate App.

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Glossary

Short definitions for church communications and Communicate App terms. For product labels in one place, see also Terminology. Individual glossary pages go deeper; feature guides are linked where Essentials vs Plus or roles matter.

Core Concepts

Campaign

A plan for an event or initiative (dates, category, color, optional brief and assets). Status: Draft, Active, or Archived. See Campaigns.

Communication

One scheduled message on a channel. Usually tied to a campaign; can also be standalone on the Calendar. Entry status: Draft, Active, or Done. See Communications.

Channel

The medium you plan against (Email, Instagram, Pre-Service Slides, and so on). Channels are rows on the Calendar and campaign Communication Schedule. See Channels.

Copy

Campaign-level messaging text (long / medium / short). On each communication, the piece you send is edited as Content.

Category

A label for organizing and filtering campaigns (and related pickers). Managed under Categories. See Categories.

Features & Tools

Template

A reusable communication plan you apply to a campaign (Plus). Prefer Smart templates; Legacy grid templates remain. See Templates.

Calendar

Week/day grid of communications by channel. Sidebar label Calendar. See Calendar.

Timeline

Campaign bars across weeks. Quick Add creates campaigns on Essentials and Plus; drag/resize bars needs Plus. See Timeline.

Channel Preferences

Preferred day (No preferred day or a weekday), preferred time, and blocked days per channel (Essentials and Plus). See Quick Start: Channel Preferences.

Channel Schedules

Recurring Schedules on the Calendar (Plus). See Quick Start: Channel Schedules.

Assignment

Assign a campaign or communication to a teammate and track progress (Plus). See Assignments.

Comment

Notes and discussion on campaigns or communications, including @mentions (Plus). See Comments.

Notification

In-app (bell) and email alerts. Preferences under User Settings. See Notifications.

Organization & Structure

Campus

A physical location. Multi-campus (Plus) covers when Global vs campus workspaces and ownership appear.

Multi-campus (Plus)

Workspaces, global vs campus campaigns, branched schedules, locks, and team access—only when Plus has multi-campus enabled; otherwise the app behaves as a single campus.

Workspace (Global and campus)

The WORKSPACE control: Global vs a campus name—short overview before the full multi-campus guide.

Color Palette

Saved brand colors in sidebar Colors, reused in campaign and communication pickers (Essentials and Plus). See Color Palette.

Draft Status

Draft means not ready yet. On the Calendar and Timeline, drafts are off by default in View; turn Drafts on to show them (lighter / dashed styling). Campaigns also use Draft vs Active.

Active Status

Active marks a campaign or communication as in play (visible in normal scheduling views). Communications can later be marked Done; campaigns are finished with Archive, not a “Complete” status.

Strategic Concepts

Church Communications Calendar

A scheduling approach that organizes church communications across channels and time. In Communicate, the product Calendar is the operational view.

Church Communication Strategy

A planned approach for how a church communicates with its congregation and community.

Multi-Channel Communication

Delivering related messages across multiple channels. Channels in Communicate make that planning concrete.

Campaign Brief

Essential campaign details—audience, messaging, assets, and schedule. The Campaign page serves as the digital brief.

Communication Schedule

The planned send timeline for a campaign. On the campaign page, the section is labeled Communication Schedule.

Content Management

Organizing copy, images, and media for campaigns and communications.

Workflow

The sequence of planning, creating, scheduling, and executing communications.

Team Collaboration

Working together in Communicate—especially assignments and comments on Plus, plus shared roles and access.

Browse by Category

  • Getting Started: Campaign, Communication, Channel, Copy, Category
  • Planning views: Calendar, Timeline, Communication Schedule
  • Automation: Templates (Plus), Channel Preferences, Channel Schedules (Plus)
  • Team: Assignment (Plus), Comment (Plus), Notification
  • Structure: Campus, Workspace, Multi-campus (Plus), Color Palette, Draft / Active
  • Strategy: Church Communications Calendar, Communication Strategy, Multi-Channel Communication

Additional Resources

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